Veg consumption DOWN following 5-a-day campaign

24 April 2020

This disturbing statistic was revealed at an event promoted by Nourish Scotland, an NGO campaigning on food justice, which is the Scotland partner on the Food Foundation UK  'Peas Please' initiative to help people access and eat more veg, both for healthy body and planet.

The event was hosted by TBI last Wednesday 22 April as an online discussion via Zoom, and was the latest in our series of 'Transition Talks'.

Martin Sherring writes

The April discussion was about food, nutrition and in particular the failure of the “5-a-day” message. We were joined by Simon Kenton-Lake from Nourish Scotland, who provided some startling statistics. It turns out that since the 5-a-day advice was first promoted, consumption of veg in the UK has actually fallen slightly; only 22% of Scottish adults and 15% of kids meet the target – and in fact, more recent nutritional advice is that we should really be eating 7-a-day!

Read Martin's full report

Peas Please website


We are part of the rapidly expanding worldwide Transition Towns movement. The Black Isle is a peninsula of about 100 sq miles ENE of Inverness in Scotland, UK.